副教授
曾丽玉
发布时间:2018-11-25 12:50:00 浏览次数:
姓名 | 曾丽玉 | ||||||||||||||||||||||||||||||||||||||||||||||||||
职称 | 副教授 | ||||||||||||||||||||||||||||||||||||||||||||||||||
所属专业 | 工商管理专业 | ||||||||||||||||||||||||||||||||||||||||||||||||||
juliatseng@qq.com | |||||||||||||||||||||||||||||||||||||||||||||||||||
研究领域及教授课程 | 智慧资本、人力资源、市场营销 国际企业管理、市场调研与预测、组织行为学 |
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教育背景 | 博士 | ||||||||||||||||||||||||||||||||||||||||||||||||||
参与课题 | 探讨国际上市观光旅馆业智能资本对影响企业经营绩效之研究~以国家文化差异角度进行分析 | ||||||||||||||||||||||||||||||||||||||||||||||||||
发表论文 |
l Tseng, Li-Yu, Wei Chiou-Fong, Liu Weizhong, Do Culture Innovation Make Country Tourism Better? Exploring How Double Virtual Spokespersons Affects Willingness to Travel, International Journal of Contemporary Hospitality Management, 2016(SSCI, under review). l Tseng, Li-Yu, Lao, Qitao, Exploratory research of the career plateau from the middle and lower level managers in a retail company, The 4th International Conference on Social Science and Management, 2016 l Tseng, Li-Yu, Mai, Min-Jing, Animated spokes-characters and brand match-up on affecting the operation model of Chinese animation, The 4th International Conference on Social Science and Management, 2016 l Tseng, Li-Yu, Lee, Tian-Shyug, Investigating the Factors Influence Tweens’ Purchase Intention through Peer Conformity in Taiwan, Advances in Management & Applied Economics (Econlit), 3(3), pp.259-277, 2013. l Tseng, Li-Yu, Lee, Tian-Shyug, Can High-Tech Companies Enhance Employee Task Performance through Organizational Commitment?, International Journal of Business Administration, 2, pp.94-113, 2011. l Tseng, Li-Yu, Lee, Tian-Shyug, How Brand Image Congruency between Celebrity Endorser and Brand and Brand Attitude can Influence Tweens’ Purchase Intention through Peer Conformity, BAI 2011 International Conference on Business and Information, 2011. l Tseng, Li-Yu, Lee, Tian-Shyug, A Study of the Relationship among Employee Personality Characteristics, Organizational Culture, Leadership Style, Organizational Commitment, and Task performance-With the High-Tech Industry in Taiwan as an Example, BAI 2010 International Conference on Business and Information, 2010. l 林鼎钧、曾丽玉(2008), 运用模糊 AHP 法探讨不动产中介业店址选择评估模式之研究”,2008 年 11 月,华夏技术学院 2008 年物业管理暨防灾国际学术研讨会, I-104~I-116 页, 2008。 l Lin Miao-Que, Tso Chun-To, Tseng Li-Yu, New Concept to Marketing Channel Strategy of Franchise Brand, 2007 年 5 月,经济部 2007 引领商业趋势与思维-掌握消费、发现生活、推动品牌研讨会, PP.3-4 ~ 3-24, 2007。 l 林妙雀、吴嘉勋、曾丽玉、吴志瀚, 亚太地区主要城市竞争力与产业转型之研究, 2006 年 11 月,辅仁大学 2006 年『两岸管理暨经 济合作发展模式』学术研讨会,1-20 页, 2006。 l Lin, Miao-Que, Chiang, Yi-Fang , Tseng, Li-Yu, The Influence of Social Capital on Knowledge Sharing and Value Creation in the Cluster: An Empirical Analysis of Hsinchu Science-based Industrial Park in Taiwan, 2006 年 2 月, The 2006 Conference on Electronic Commerce and Digital Life, PP.1-22, 2006。 l 林妙雀、曾丽玉, 智慧资本、创新策略与营销策略对台湾地区投信业经营绩效影响之研究”,高雄应用科技大学学报,2005 年 5 月, 105-124 页, 2005。 l 林妙雀、江宜芳、曾丽玉、廖巧铃, 文化创意产业之经营策略对经营绩效影响之研究--以莺歌陶瓷商圈为例, 2005 年 2 月,2005 台湾营销学术研讨会,1-20 页, 2005。 l 林妙雀、曾丽玉、江宜芳, 跨国企业之智能资本、分享组织文化与知识流通机制对知识管理绩效影响之研究, 2004 年 11 月,勤益 技术学院第二届管理学术研讨会,1-15 页, 2004。 l 林妙雀、曾丽玉、曲永智, 智慧资本与创新策略对台湾地区生物技术产业经营绩效影响之研究, 2004 年 10 月,中央大学管理发展 与前瞻学术研讨会,D3-3-1~D3-3-13 页, 2004。 l 林妙雀、郦芃羽、曾丽玉, 智慧资本、创新策略与全球布局策略对跨国企业经营绩效影响之研究, 2003年 11 月,中华企业评价学会研讨会论文,233-244 页, 2003。 |
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承担课题 |
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